So, now that we’ve talked about Disney and how Disney has been able to reach girls, and how they can reach boys, the question that I really wanted to answer, and what started off this rant, was a conversation started with our Children’s Pastor, Jody Mitchell, which is this: considering all this, what can we do to reach this age group for Christ? So, here we go:
Disney has mastered the art of storytelling, whether their stories were created or borrowed, they visually created a masterful story. I previously worked for a marketing company, and we talked constantly about what story we are telling, what image or we presenting as we show this video or image or website, what story are we telling?
The church used to be the only story tellers on the block, they easily had the best story, and they knew at a certain level how to tell it, and people generally accepted it because there was no competition. So, now in a world where we are bombarded by stories in televisions shows, commercials, video games, billboards, cable news, the church is falling behind in being able to tell the best story. Many churches and ministries have been trying to keep pace with this by attempting to create equally compelling shows, commercials, news, billboards, and even video games, but where has that gotten us. Our message is now competing against every other story out there. But if you are only one drop of water in the ocean, the chances that you are going to ever get to land are very slim.
What I would propose instead is to first learn the story as best you can, and really understand and learn how to tell the true story. I believe that the greatest stories that our mainstream media can produce today are simply reflections of the greatest story ever told. When we understand how to tell that story and connect it to the story of people, the real story, not the reflection, I believe people will respond.
For girls, the primary desire is to be desired, to be wanted, to be chosen, to know that you hold a special place in the heart of someone. I love the shirt that says: “I am a princess, my father is the King of Kings.”. How do we tell this story? How do we tell young girls that their Heavenly father has a special place in his heart for them, that he desires their presence, that he desires to show his love for them?
For boys, they want adventure, they want to know that they are worthy, that they are competent. You have to look no further than the Bible aisle at your local Christian bookstore to see this. The Bibles for young boys are called “Adventure” bibles. However, how well do we tell God’s story of adventure, and even more importantly, because although they will not admit it, boy’s role models are crucially import. The more important question is are we living examples of God’s story of adventure? Are we showing boys that giving your life to God will lead you on the greatest adventure?